American Airlines Sues Google - Use of Internet Brand Names by Competitors

A number of companies have sued Google for trademark infringement in recent years, accusing the company of improperly selling their trademarks as keyword triggers. Late last week, American Airlines joined the party, claiming that when consumers google “American Airlines,” “Aadvantage,” etc., they are directed to “sponsored links” that include rivals’ Web sites and sites that sell tickets for other airlines. Google makes much of its money through these “sponsored links.”

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