Advertising agencies are buying technology firms, and technology companies are buying ad firms. The cost of the technology firms in particular are rising. Much of that money is bypassing the established global ad networks and instead going to tech companies. By selling millions of short online ads, Google Inc. will this year generate more revenue than WPP or Omnicom Group Inc., the biggest ad groups, according to analyst forecasts[1].
Traditional media companies are fully realizing now that if they can’t grow their online businesses organically, they had better use their balance sheets to buy in. No World Borders investment banking practice is helping firms in online media and marketing find the right fit with strategic partners and secure liquidity events for their companies. See our Thought Leadership, Growth Strategies, and Investment Banking practices information.
[1] Source: Wall Street Journal, September 6, 2007.
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